Integrating Your QR Code INTO Your Logo

Alright, so you got yourself a QR Code! Good for you and welcome to the future but what's next? How do you start actually using the things? On its own, most codes look pretty much exactly the same as every other code. How do you differentiate yours, make it, well, distinctly you? How about placing it directly into your logo?

You may or may not want to place the code directly to the front of your building but you do want to have a logo file that contains your code in it for a number of reasons. Here's a few of our clients that are starting to get hip to this new way of transmitting extra information about their businesses and endeavors simply by enhancing their logos QR style!

By placing the code directly in their logo, anywhere it is displayed either online or in the physical world becomes an information jump-point for people interested in either live music or eating, so, pretty much everyone! 

If people see it, increasingly they want to scan it. Once they scan it, how you engage them further is up to you, though we have ideas and we'd love to help! And, as you already know if you're reading this blog on your mobile device, the code inside the logo actually becomes a scannable object by a secondary device!

We see alot of people trying to hide their codes away or make them really small. At QRZap we think that's missing the point. This is about engagement. Don't make people work. No reason you can't put that code out there for the world to see and also look good doing it!

Why You NEED To Put That QR Code On Your Website

Imagine, if you will, the following scenario: I'm running late for a meeting (as is often the case. I'm not proud of this but it does seem to be a recurring phenomenon). Most importantly, this is a meeting with YOU and YOU want my business. How are YOU going to make my life easier? What do you have to do with me slugging back coffee and rifling through suit jackets and trying to find my keys? Well, is your QR Code very prominently displayed on the top of your website? You just made my life easier.

               You just made my life easier because I have to go to your website to ensure I have your address and contact information on hand and in my mobile device. Your page comes up and I'm about to perform that high speed hunt we've all done a million times before but I stop. I see you have a QR Code and I wonder: are you actually that smart that you have anticipated my needs so completely that all I have to do is scan the code on your webpage and all the pertinent information will leap into my cell phone? Sure enough, there's a GoogleMap linking to your office location and your phone and email in case anything else pops up on the way! You just saved me time and time, as they say, is money. Which means I think you're a pretty cool dude or dudette. 

QR Codes: Anywhere you have physical OR digital space.