QR Codes and Charitable Events: Blankfest!

Get yer rock on ALL DAY Saturday and FEEL GOOD ABOUT IT!

http://www.facebook.com/BlankFest.Calgary

We hooked up Calgary Blank-fest because we think it's a great idea and wanted to help! It's Saturday, November 5 at the Blind Beggar Pub from 12pm to 12 am, that's right: 12 epic bands in 12 epic hours! Entry fee? One blanket that gets donated to Calgary's homeless.

We put a code on their promotional posters and have found it's been scanned 35 times in a single month including a scan from Cairo, Egypt! This Saturday, all freaking day! Do the right thing AND get some ROCK into you! See you there!

p.s. Can't make it but want to help the cause? Send a donation to the Mustard Seed and we'll do the ROCKING for you!

Integrating Your QR Code INTO Your Logo

Alright, so you got yourself a QR Code! Good for you and welcome to the future but what's next? How do you start actually using the things? On its own, most codes look pretty much exactly the same as every other code. How do you differentiate yours, make it, well, distinctly you? How about placing it directly into your logo?

You may or may not want to place the code directly to the front of your building but you do want to have a logo file that contains your code in it for a number of reasons. Here's a few of our clients that are starting to get hip to this new way of transmitting extra information about their businesses and endeavors simply by enhancing their logos QR style!

By placing the code directly in their logo, anywhere it is displayed either online or in the physical world becomes an information jump-point for people interested in either live music or eating, so, pretty much everyone! 

If people see it, increasingly they want to scan it. Once they scan it, how you engage them further is up to you, though we have ideas and we'd love to help! And, as you already know if you're reading this blog on your mobile device, the code inside the logo actually becomes a scannable object by a secondary device!

We see alot of people trying to hide their codes away or make them really small. At QRZap we think that's missing the point. This is about engagement. Don't make people work. No reason you can't put that code out there for the world to see and also look good doing it!

Why You NEED To Put That QR Code On Your Website

Imagine, if you will, the following scenario: I'm running late for a meeting (as is often the case. I'm not proud of this but it does seem to be a recurring phenomenon). Most importantly, this is a meeting with YOU and YOU want my business. How are YOU going to make my life easier? What do you have to do with me slugging back coffee and rifling through suit jackets and trying to find my keys? Well, is your QR Code very prominently displayed on the top of your website? You just made my life easier.

               You just made my life easier because I have to go to your website to ensure I have your address and contact information on hand and in my mobile device. Your page comes up and I'm about to perform that high speed hunt we've all done a million times before but I stop. I see you have a QR Code and I wonder: are you actually that smart that you have anticipated my needs so completely that all I have to do is scan the code on your webpage and all the pertinent information will leap into my cell phone? Sure enough, there's a GoogleMap linking to your office location and your phone and email in case anything else pops up on the way! You just saved me time and time, as they say, is money. Which means I think you're a pretty cool dude or dudette. 

QR Codes: Anywhere you have physical OR digital space.

QR Codes and Cowboy Hats: Promote Yourself ANYWHERE...

Want to experiment with QR Codes and mobile marketing? At

Calgary Stampede we put codes on shirts and hats and hit 

the grounds! We had all sorts of folks come up and ask to 

scan us (which, admittedly, feels a little weird at first) and 

from our comprehensive Analytics system we can tell you our 

codes were scanned by people from all over Canada and the 

United States, a few folks from the U.K., a couple from Israel 

and three people from Australia!

QR Codes on clothing. Look at it as a brand new way to 

promote your business, your product, your cause or you!

Ain't we cute? All for now! www.qrzap.com 

THIS JUST IN!!! DIAMOND SHAPED QR CODES!!!

Those cutting edge fellas at QRZap are at it again! How much more innovative can you get? Sure, QRCodes are incredible tools for transmitting unlimited amounts of information to mobile users anywhere you have the physical OR digital space to do so, but do they have be so...square? NOT ANY MORE!

Yep. We're dorks. But what does it do for a logo?

Definitely hip. Now I'm gonna have a bowl of Shreddies and get back to work. 

How to Scan a QRCode

How do I scan these things?

You’ve seen the code, you understand you’re supposed to scan them but how do you do it? It’s very easy.

Scanning QR Codes isn’t just a Blackberry or iPhone thing, any “smart-phone” will do the trick. Your mobile device can scan QR Codes as long as it has each of the following:

1) access to the internet

2) the ability to download an “app” or application

3) the ability to take a picture

To acquire the “app,” direct your device to wherever it normally gets applications from:

Blackberry = “App-World” 

iPhone = “App-Store”

Android = the “App-Market”

Different brands or models have different apps that work best for that particular device, so rather than recommending one app or the other, we advise you to enter the following search-term: “QR Code Reader or Scanner.” A number of apps will then present themselves, select the app that is both highest rated and free and then download it. Once downloaded, open the application, scan the code and go mobile!

www.qrzap.com